Hi there, I spoke in my last post about obtaining a gallery space. I moved in and didn't open the gallery portion until three months later. My top priority was getting the studio part of the space up and running. It was a lot of work getting tables, equipment, and storage in the right place for working. Once things were running as smoothly as possible, I could focus more on the store.
Your store needs a "look". That look encompasses your logo, your sign, your bags, your work, your displays, etc. If you're starting from scratch this is probably a lot to think about. If you are already making jewelry to sell than your work most likely, already has a feel. You'll most likely want to expand on that. My work is bright and whimsical. I always have some lime green, black, and white in it somewhere. I wanted the work to be the focus in the gallery not the walls. I choose to go with a light blue-ish purple for the walls, of course a black and white checkered floor, and lime green accents.
My signage is all black, white, and green as well.
My bags, tissue, and tags are the same too.
See where I am going with this post?
Pick two or three colors and use them consistently. Pick a font and use it again ad again. Get a logo and use it again and again.
Consistency is the key to getting customers to know your work and your style. It also shows that you are stable for a lack of better words. Customers want to know when they come shop with you that they will be able to get the same thing again and again.
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